Distributor workshop theme

Shell Aviation asked us to develop a new written and visual theme for its annual series of distributor workshops.

The concept had to inspire participants to build their businesses with Shell, thereby moving them onto the next level. It also needed to embrace the client’s heritage and innovative brand positioning, and comply with its strict brand guidelines.

We were to challenge the participants to reach a new level of performance, with an emphasis on cooperation. The resultant concept was adapted for use in a suite of materials, including email banners, brochures and pull-up banners.

ServicesDesign, events, print production, technical writing, print production, presentations