Shell Lubricants supplies lubricants to customers ranging from Arctic mining operations to tropical plantations. The company wanted to help its sales teams to recommend the right products and encourage up- and cross-selling across all its industry sectors.
Our team created an interactive PDF (iPDF) for seven industry sectors. This transformed a product-heavy catalogue into an efficient, user-friendly tool. We created attractive, interactive visuals from 3D models to enhance the user experience. Rolling a cursor over parts of the 3D models shows further detailed information to help each customer make their own journey through the modules.
Services3D/4D design, design, interactive graphics, technical writing