Quote, unquote

Our latest social call theme (see previous article) was favourite quotes. So, what gems of wisdom did our #writers and #designers throw up? It’s an eclectic mix; high and low brow with a dose of family lore. Which is your favourite and why?

Our newest technical writer summed up the problem of arguing on social media with this quote from Charles Darwin’s The Descent of Man (1871): “Ignorance more frequently begets confidence than does knowledge: it is those who know little, not those who know much, who so positively assert that this or that problem will never be solved by science.” As a technical/science writer and fan of popular science books, this is one of my favourites.

“What are men to rocks and mountains?” added our other new writer (Jane Austin, Pride and Prejudice, 1813). As a geologist turned writer, I rather like this one too, but we suspect it is a comment on nature’s indifference to social standing rather than the differences between human and geological time.

Live in the moment suggested one of our editors: “Dance like no one is watching; love like you’ll never be hurt; sing like no one is listening; and live like it’s heaven on earth” (based on the 1987 song Come from the heart by Susanna Clark and Richard Leigh).

Another editor chose “Tek care. Lambs ont road.” I love the simplicity and efficient phonetic spelling of this farm sign from northern England.

One of our technical writers offered “Our needs are few, our desires boundless.” We followed this profound eastern wisdom from Lao Tze, with the ultimate platitudes “It is what it is” and “You can always want more,” which neatly circled back to Lao Tze.

There were other practical suggestions such as Don’t use a hairdryer in the bath,” but I’ll leave you with this thought from one of our designers: “Amateurs built the Ark; professionals built the Titanic.” In other words, don’t be afraid to try something new and don’t place blind trust in those who claim to be competent.

But if you do fancy working with competent professionals, then get in touch to discuss how we can energise your #technicalmarketing!