The answer lies in the soil

You may have missed it – in fact you almost certainly did – but Saturday, 5 December was World Soil Day. Now, you might be wondering why soil needs or deserves its own UN-designated day and, if you have read this far, what it has to do with marketing communications.

Well, read on.

The aims of World Soil Day are to raise awareness of the importance of maintaining healthy ecosystems and human well-being by addressing the growing challenges in soil management, fighting soil biodiversity loss, increasing soil awareness and encouraging governments, organisations, communities and individuals around the world to commit to the proactive improvement of soil health.

Soil is, quite simply, one of the fundamental supports for life on this planet and sustaining and conserving the world’s soil is a major challenge facing humanity. Biodiversity, carbon sequestration and our food supplies depend on soil. Yet, it is disappearing at an alarming rate. Half of all the planet’s topsoil has been lost to erosion, degradation and urbanisation in the past 150 years.

Programmes to enhance soil health and biological activity, as well as its quality and crop-yielding capacity, are nothing new. In the 1930s, Americans realised that much of their most valuable farmland was turning into unproductive dustbowls and instituted remedial programmes. More recently, recognition of the dangers of global warming has focused attention on the role that fertile soil has in reducing the advance of climate change and diminishing the loss of biodiversity.

At RSK Communication Services, we know that soil is a precious resource. Several of our writers and project managers originally trained as earth or environmental scientists. Several of our designers are keen gardeners and can point out that the maintenance of healthy soil by hobby gardeners is an important means for reducing the rate of climate change by encouraging biodiversity and increasing soil fertility. In the UK, for example, household gardens occupy 1.3 million acres of land: that is about 3% of the land area of England and Wales.

Earlier this year we offered design support to the Allotments Association in Tattenhall where RSK Communication Services is based. We have also helped to promote projects focusing on soil remediation and reuse after contamination, and on projects that include the testing of soil in brownfield environments in preparation for redevelopment. Our design team, working with technical experts from other parts of RSK, created a detailed 3D model (below) to help illustrate and explain the major steps that would be required for demolition work at a disused industrial site and safe redevelopment of the surrounding area.

Has this planted a seed?

If you would like to find out more about soil or how to create beautiful images that explain complex technical content on the surface or underground, get in touch.

Step 7: Site investigation results
Step 10: Treatment of contaminated soil and landfill
Step 18: Completed development