The perfect brief?

If you don’t ask for it, you won’t get it. This assertion is particularly true in client briefing. A briefing document, which defines what a customer wants, should be the foundation of every communication project. The perfect client brief is

  • a clear statement of project objectives
  • co-written with the agency
  • realistic in scope and ambition
  • brief.

We draw on years of experience to help our clients decide what they need and to define this at the start of the creative process. This saves time and money and helps to ensure that everyone gets the results they want with fewer iterations.

When writing a brief, the age-old “who, what, when, where and how” criteria are as relevant as ever. If you are unsure of “how” you want to communicate your message, then we can guide you on the best way to achieve “what” you need.

Our combination of technical, media and design backgrounds means that we have the capabilities to add clarity and creativity to your communications and to help you unpick the complexities of what you are being asked to produce.

If you tell us what you want, we’ll make sure you get it.